AIR JORDAN 2012 -- DIGITALLY-LED INTEGRATED CAMPAIGN // Double Cannes Lion Winner
Shortly after taking the helm at Blast Radius, I oversaw creative on this campaign to launch the latest Air Jordan. It was a huge win for the agency, demonstrating that a great digital idea can lead an entire campaign. Especially when it translates to mobile, retail, events, traditional media, and beyond. The campaign went on to win Cannes Lions in Cyber and Mobile, as well as top awards at SXSW, The One Show, and more.
