JORDAN -- RISE ABOVE / DIGITALLY-LED INTEGRATED BRAND CAMPAIGN + INSTAGRAM CHANNEL LAUNCH / One Show Finalist
This global campaign for Nike's Jordan brand inspired ballers around the world to overcome obstacles and achieve their dreams -- on the court and in life. It was Jordan's most successful digital campaign to date, launching the brand on Instagram for the first time while driving deeper engagement via four mini-documentary films. I oversaw the campaign as ECD at Blast Radius. Shout outs to CD Ryan Leeson, AD Carson Ting and CW Ryan Santos.
Case Study Video
"Rise Above Isolation" -- China
"Rise Above Limits" -- Amp 1 Texas
"Rise Above Expectations" -- Iraq