LEVI'S -- GLOBAL WOMEN'S CAMPAIGN / BRAND PLATFORMS + VOICE
During my time as ECD at Razorfish, Levi's embarked upon a new global mission to connect more meaningfully with women. While our European offices worked on supercool interactive fitting rooms and such, I led a team on the West Coast to dig into the brand platform, voice, and visual approach. These four gorgeous expressions were what resulted from a frenzy of work over a week and a half. Kathy Hepinstall and Jess Vacek were my inspiring writers, while Aaron James and Kelly Beck-Byrnes spun type and images into gold. I'm including all four because, good lord, they are all amazing IMHO.
"Future You"
"Letter to Myself"
"What Makes A Woman A Woman?"
"A Woman's Place"
