K&N -- BRAND RELAUNCH, INTEGRATED CAMPAIGN
K&N was a beloved automotive brand that had lost its mojo. This all-new multimedia campaign relaunched the brand, pushing adrenaline-fueled emotion to the forefront while still showcasing some key products. Just eight weeks after launching, K&N’s brand perception had already risen 15% and marketing ROI had increased nearly 40%. The campaign was also featured in Lurzer's Archive. I was the ECD/CD on the campaign. Todd Davidson handled writing duties and Kent Suter art directed. Agency: BPN.
"It's For You" :30 TV
"Acceleration" :30 TV
