SEEDS OF CHANGE -- BRAND NAMING, STORIES, PACKAGING + LAUNCH
I wrote and co-creative directed a series of new product launches for Seeds of Change -- an organic food unit of Mars/Masterfoods -- with designer Marc Cozza, naming each variety and crafting its story based on the recipe and ingredients. Over the course of two years, we launched frozen dinners, pasta sauces, and this chocolate packaging, which remains was one of my favorites.